The Jersey Shore in 1905

February 22, 2021

Well Beaches Sure Looked Different, Wonder Why We Cut Out The Parasols...

This colorized photo, taken on the beach at Asbury, shows an image just as crowded as the Jersey Shore is on a summer day more recently. Look closely, though as there are some real differences; these differences show the passage of time. As people lounged on the beach and simply enjoyed their leisure time, photographers roamed, capturing an array of scenes, documenting the beachwear in the crowds, as well as some of the oceanside activities. By the time this photo was taken, the beach was quite crowded, packed with people who had arrived by the trainload to enjoy some leisure time.

Source: (Reddit)

Just before Asbury was established, in 1870, first boardwalk was built in Atlantic City; the boardwalk was proposed by a railroad conductor, Alexander Boardman, as a means of keeping sand out of the hotels. The boardwalk would, of course, become a mainstay of many seaside towns. Other attractions soon followed in Atlantic City, as rolling chairs were introduced in 1876, and in 1880, amusements and games followed. By 1898, Steel Pier, the first amusement pier over the ocean, was built. As these attractions sprang up, proprietors advertised the shore as a place to go to escape the air in the big city. Hotel owners claimed that Atlantic City possessed “three of the greatest health giving elements known to science—sunshine, ozone, and recreation.” Of course the shore towns began to spring up prior to the proliferation of the automobile, but people were able to flee Philadelphia and New York in trains to reach the shore, and some were able to get there by horse and buggy as well. Of course, with the gradual proliferation of the car, traveling to the beach became much easier, but, as you can see by the number of people on the beach, the transportation options at the time did not hinder them. 

Building up the Beach

Atlantic City in the early 1900s. Source: (vintage.es)

Shortly after the first boardwalk was constructed in Atlantic City, James A. Bradley developed Asbury, the location in the colorized photograph. He developed it as a resort town in 1871, installing the Asbury Park boardwalk, an orchestra pavilion, changing rooms, and a pier. Others soon began to help with the development; in 1888, Ernest Schnitzler built the Palace Merry-go-round in Asbury in the location that would become the site of Palace Amusements. They also began to build places for people to stay, including the Plaza Hotel, and other grand hotels. In the early years, as many as 600,000 people vacationed in Asbury Park each year. The New York Times estimated that by 1912, the population could reach 200,000 during the summer. This is quite a change from the attitudes centuries earlier, when people were fearful of the ocean.